Medium: Creative Direction | Brand Identity |Brand Positioning |Livery
Nortech IT is one of the leading IT Providers in the North East of Ireland providing a range of IT Solutions to Schools & Colleges in Ireland.
Nortech IT approached 10thstep with a brief to redevelop the businesses corporate brand identity and design and produce a brochure which could help take the business forward. As always at 10thstep our creative department stepped right up to the challenge and started off with a workshop with the client to really find out just what made the company tick and just want they wanted from their new identity. Once we had helped the client get the vision in place we began our creative process and as our clients know this is a step by step process. One of our main goals with the Brand Refresh was to develop a new identity to reflect the new business proposition, which focuses on the benefits Nortech IT can deliver to its growing client base.
Everything from the typography used to the tone of voice in the brochure copy relates to the audience’s business needs and supports the message ‘Bringing Lessons to Life’
